News & Blog

anthony melchiorri

Hotel Operations: Beyond Surface-Level Fixes

“Hotels aren’t just buildings; they’re beacons of hospitality.” This bold statement encapsulates the essence of effective hotel management, an area where many establishments falter, not for lack of trying, but due to a misguided approach. Identifying the Core

January 8, 2024

AI Enables Sales and Marketing to Improve the Customer Journey and Increase Direct Bookings

The Problem at Hand RevGen (Sales, Marketing, and Revenue) in the hotel industry faces various challenges, from understanding the potential of emerging technology to improving productivity and enhancing the customer experience while facing mounting pressures of declining revenues

November 17, 2023
EGTM service pac

Unlocking European Markets: The Key to Success through Strategic Partnerships

Expanding your business into the European market is a promising venture with immense growth and success potential. However, to truly unlock the opportunities that Europe has to offer, forming strong partnerships is crucial. Establishing a working relationship with

September 11, 2023
pr and business communications

The Magic of PR: Connecting the Dots in a Cluttered Media Landscape

Public relations (PR) is a powerful yet often misunderstood tool in today’s business world. For a long time, PR was seen as a tactical instrument to generate buzz around events or quickly garner media attention. However, this perception

July 11, 2023
shayne paddock hotel

Demystifying Hotel Loyalty: Customized Strategies for Every Property

Hotel loyalty has become a widely discussed topic in today’s competitive hospitality industry. However, the concept of loyalty is not one-size-fits-all, especially when it comes to hotels of different types and sizes. So let’s shed light on the

June 22, 2023
karen oneill sales 360

Overcoming Obstacles to Sales Organizations That Unlock Growth Potential

In the fast-paced hospitality technology world, small to mid-sized vendors often face challenges in scaling their sales operations.  Many organizations face growing pains as they evolve, adapt to market changes, and expand their customer base. These challenges could

June 15, 2023

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